Then he kind of just faded into obscurity - until (for me) yesterday, when I came across this awesome series of blooper clips from those ads and shows that demonstrate what a top bloke (crass, funny and seemingly genuinely decent) he really is.
Be mindful that there is a fair bit of swearing in here. (Click here to view video)

What really demonstrated his top-blokeness was a followup interview he did on JJJ a few days ago, where he's really not at all phased that the clips have made it online and manages to pull out a few more classic lines.